Ora lo chiamano Shopping +

Entrare in uno store solo per fare acquisti? Banale. D’ora in poi – assicurano le griffe e gli esperti di retail - lo shopping sarà sempre più intrattenimento, un blurring tra universi diversi, un’esperienza progettata per sedurre i sensi e stimolare il cervello. Dopo i flagship-landmark architettonici e il mecenatismo d’arte, le maison si sono infatti lanciate in una nuova avventura che Silvia Barbieri, editorialista di RetailWatch e head of strategy di Futurebrand, chiama Shopping+. Pubblicato su la Repubblica del 22 aprile, Album Moda. Leggi tutto scaricando il PDF qui: ALBUM MODA – SHOPS_Layout 1

The trophy

“Don’t enter awards competitions. It’s not good for you.” That’s Bruce Mau’s advice in his 1998 ‘Incomplete Manifesto for Growth’, which has never been taken too seriously. A story on the value of design awards today through the words of designers, companies, and critics. Published on DAMn 29. To read full story download PDF here: DAMn29designawards

Stefano Marzano – cover story for Curve

Back in the early 90s, designers at Philips would simply be brought into projects at the latest possible stage – now they are thoroughly involved in the strategic decision-making process. Stefano Marzano explains why. Cover story for Curve 34. Read full story here: STEFANO MARZANO

Reality bites – The price of design

Money is what makes the world go round. And also the lack thereof. Top design companies and brands are responding to the changing economic climate with feats of technical streamlining and creative distribution geared towards a more self-aware high-end consumer.

Published on DAMn 27, January 2011.

Download full story in PDF here: DAMn27ThePriceOfDesign

The odd couple

Providing an object that exists as an accessory to another one can be a tricky business. Yet this was precisely the task that the high end handles manufacturer Pamar assigned to Malta-born creative director Gordon Guillaumier. (…)

Published on MRZ, Marazzi’s magazine: Go to page 51 of this link: www.marazzi.it/media/magazine/j1bWy8pVt12r58Hsdsbcqg?wglng=it

All aboard the design train

Poland is doing its best to try to enter the international design arena. No longer as a no logo manufacturer but as a creative nation, capable to deliver quality projects and brands. The opportunities and threats facing the country through the words of its talents.

Published on Curve, 32, July 2010

To read full story, please download PDF:ALL ABOARD THE DESIGN TRAIN

Successful freedom

Its name means ‘peasant’ in Catalan. It’s old and insular, because it was born more than a century ago on a small Spanish island. It despises life on the fast track. It does not follow fashion but focuses on comfort above all. Welcome to the Camper world, which described in these terms, might sound like a very boring one indeed. Nothing could be further from the truth. Because, without ever denying its origins, its values and its heritage, the leading Majorca shoe brand has been able to turn from a small local reality to a major global player in just a few years. And has done so using creativity and design.

Published on Curve, 32, July 2010.

To read full story, please download PDF: SUCCESSFUL FREEDOM